RRI: A Visionary Motorsport Initiative
The Raceway Renaissance Initiative (RRI) is a bold new program by The Joel Cohen Group designed to reimagine and redevelop motorsports venues for future generations.
What We Do
Innovation & Design
We craft world‑class circuits and venues that blend cutting‑edge technology with premium guest experiences. Our master planning and design philosophy integrate performance, safety and entertainment.
Community & Impact
By aligning public and private stakeholders, RRI projects create jobs, boost regional economies and inspire the next generation of motorsport fans. We strive to deliver venues that become hubs of community pride.
Sustainable Growth
Our initiatives are grounded in sound capital modelling and investor alignment to ensure resilience. We build ventures that endure and redefine their categories through responsible and strategic growth.
About the Initiative
The Raceway Renaissance Initiative is the brainchild of The Joel Cohen Group. RRI is dedicated to breathing new life into motorsports facilities—transforming them into vibrant, multi‑purpose destinations. By blending high‑performance racing, entertainment, hospitality and community‑driven experiences, RRI aims to set a new standard for motorsports venues.
Whether reimagining existing circuits or creating entirely new destinations, we focus on elevating every aspect of the guest journey—delivering immersive environments that attract diverse audiences and catalyse economic development.
The Joel Cohen Group is a motorsports development and strategic advisory firm with more than four decades of experience building high‑impact ventures across motorsports, telecommunications, entertainment, and venue development. Led by founder Joel Cohen, the team has developed over thirty racetrack and venue projects across racing series such as NASCAR, IndyCar, IMSA, ARCA, and USAC.
The firm’s expertise spans facility development, capital stack modelling, naming rights monetization, hospitality segmentation, and high‑performance operations. Through strategic planning, investor relations, and partner alignment, they guide projects from concept to completion. Every engagement is anchored in strategic logic and operational reality—designed to deliver enduring value.
- Ownership representation for motorsports and entertainment infrastructure projects
- Advisory leadership across venue strategy, development, and execution
- Public‑private alignment to support regional development initiatives
- Strategic communications and investor‑facing messaging
Learn more about our projects and services by visiting callcohen.com.
